ATRÁPALO
Deliverables
- 360
- ATL
- Digital
- Brand Experience
- Social Activation
We Transformed The Launch Of A Brand In Mexico, Turning Fiction Into A Real Experience.
Atrápalo was the official distributor of the passes for the Morbid Fest, as well as the main lodging and transportation reservation source. That’s why we took the opportunity to launch the positioning of atrapalo.com in Mexico and through a totally innovative 360 campaign, we were the first to turn a zombie into a communication driver.
Challenge
Launch a platform in Mexico, with its own identity and character, for tickets, travel and hotels online.
Solution
We transformed the way to communicate an online ticket sales portal through the first human-zombie scratch in history.
