{"id":13488,"date":"2025-10-09T08:42:03","date_gmt":"2025-10-09T14:42:03","guid":{"rendered":"https:\/\/oldsurfer.com\/?page_id=13488"},"modified":"2025-10-17T09:38:58","modified_gmt":"2025-10-17T15:38:58","slug":"metodologias","status":"publish","type":"page","link":"https:\/\/oldsurfer.com\/es\/metodologias\/","title":{"rendered":"METODOLOG\u00cdAS"},"content":{"rendered":"[vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb5%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bbstraight_section\u00bb gradient_type=\u00bbdefault\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bbtop-bottom\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bb0px\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; 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background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][split_line_heading animation_type=\u00bbline-reveal-by-space\u00bb font_style=\u00bbp\u00bb line_reveal_by_space_text_effect=\u00bbdefault\u00bb content_alignment=\u00bbdefault\u00bb mobile_content_alignment=\u00bbinherit\u00bb link_target=\u00bb_self\u00bb text_content=\u00bbConstruir credibilidad es uno de los mayores desaf\u00edos de nuestro tiempo. Con nuestra metodolog\u00eda Green Storydoing, vamos m\u00e1s all\u00e1 del storytelling y desarrollamos ideas que transforman la sostenibilidad en acci\u00f3n. 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width=\u00bb4\/5&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][split_line_heading animation_type=\u00bbline-reveal-by-space\u00bb font_style=\u00bbh5&#8243; line_reveal_by_space_text_effect=\u00bbdefault\u00bb content_alignment=\u00bbdefault\u00bb mobile_content_alignment=\u00bbinherit\u00bb link_target=\u00bb_self\u00bb text_content=\u00bbIdentificar la tensi\u00f3n\u00bb font_size=\u00bb2vh\u00bb]\n[\/split_line_heading][vc_column_text]Encontrar la tensi\u00f3n inminente de la categor\u00eda que pueda ser solucionada por la marca[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb top_padding=\u00bb5%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb5%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner translate_x=\u00bb40%\u00bb translate_x_tablet=\u00bb0&#8243; 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width=\u00bb4\/5&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][split_line_heading animation_type=\u00bbline-reveal-by-space\u00bb font_style=\u00bbh5&#8243; line_reveal_by_space_text_effect=\u00bbdefault\u00bb content_alignment=\u00bbdefault\u00bb mobile_content_alignment=\u00bbinherit\u00bb link_target=\u00bb_self\u00bb text_content=\u00bbHumanizar la soluci\u00f3n\u00bb font_size=\u00bb2vh\u00bb]\n[\/split_line_heading][vc_column_text]\n<p>Crear una soluci\u00f3n tangible, cercana y humana, que pueda conectar f\u00e1cilmente con el consumidor y que haga fit con el prop\u00f3sito de la marca<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb top_padding=\u00bb5%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb5%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner translate_x=\u00bb40%\u00bb translate_x_tablet=\u00bb0&#8243; 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line_reveal_by_space_text_effect=\u00bbdefault\u00bb content_alignment=\u00bbdefault\u00bb mobile_content_alignment=\u00bbinherit\u00bb link_target=\u00bb_self\u00bb text_content=\u00bb03&#8243; font_size=\u00bb3vh\u00bb]\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bb0px\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb4\/5&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][split_line_heading animation_type=\u00bbline-reveal-by-space\u00bb font_style=\u00bbh5&#8243; line_reveal_by_space_text_effect=\u00bbdefault\u00bb content_alignment=\u00bbdefault\u00bb mobile_content_alignment=\u00bbinherit\u00bb link_target=\u00bb_self\u00bb text_content=\u00bbConsolidar credibilidad\u00bb font_size=\u00bb2vh\u00bb]\n[\/split_line_heading][vc_column_text]Establecer credibilidad buscando la asociaci\u00f3n con un partner con fuertes credenciales sostenibles que respalde la iniciativa[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb top_padding=\u00bb5%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb5%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner translate_x=\u00bb40%\u00bb translate_x_tablet=\u00bb0&#8243; 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background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][split_line_heading animation_type=\u00bbline-reveal-by-space\u00bb font_style=\u00bbp\u00bb line_reveal_by_space_text_effect=\u00bbdefault\u00bb content_alignment=\u00bbdefault\u00bb mobile_content_alignment=\u00bbinherit\u00bb link_target=\u00bb_self\u00bb text_content=\u00bbBased on Economic Sciences, we create a model capable of designing sustainable behaviors without changing beliefs or using the reward-punishment conditioning. 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column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/5&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbadvanced\u00bb gradient_type=\u00bbdefault\u00bb][split_line_heading animation_type=\u00bbline-reveal-by-space\u00bb font_style=\u00bbh5&#8243; line_reveal_by_space_text_effect=\u00bbdefault\u00bb content_alignment=\u00bbdefault\u00bb mobile_content_alignment=\u00bbinherit\u00bb link_target=\u00bb_self\u00bb font_size=\u00bb3vh\u00bb]\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bb0px\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb4\/5&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][split_line_heading animation_type=\u00bbline-reveal-by-space\u00bb font_style=\u00bbh5&#8243; line_reveal_by_space_text_effect=\u00bbdefault\u00bb content_alignment=\u00bbdefault\u00bb mobile_content_alignment=\u00bbinherit\u00bb link_target=\u00bb_self\u00bb text_content=\u00bbATRACTIVOS\u00bb font_size=\u00bb2vh\u00bb]\n[\/split_line_heading][vc_column_text max_width=\u00bb150&#8243;]despiertan emociones positivas<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb top_padding=\u00bb5%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb5%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb top_padding_tablet=\u00bb0&#8243; constrain_group_3=\u00bbyes\u00bb bottom_padding_tablet=\u00bb0&#8243; left_padding_tablet=\u00bb0&#8243; constrain_group_4=\u00bbyes\u00bb right_padding_tablet=\u00bb0&#8243; top_padding_phone=\u00bb0&#8243; constrain_group_5=\u00bbyes\u00bb bottom_padding_phone=\u00bb0&#8243; left_padding_phone=\u00bb0&#8243; constrain_group_6=\u00bbyes\u00bb right_padding_phone=\u00bb0&#8243; text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner translate_x=\u00bb40%\u00bb translate_x_tablet=\u00bb0&#8243; translate_x_phone=\u00bb0&#8243; column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/5&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbadvanced\u00bb gradient_type=\u00bbdefault\u00bb][split_line_heading animation_type=\u00bbline-reveal-by-space\u00bb font_style=\u00bbh5&#8243; line_reveal_by_space_text_effect=\u00bbdefault\u00bb content_alignment=\u00bbdefault\u00bb mobile_content_alignment=\u00bbinherit\u00bb link_target=\u00bb_self\u00bb font_size=\u00bb3vh\u00bb]\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bb0px\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb4\/5&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][split_line_heading animation_type=\u00bbline-reveal-by-space\u00bb font_style=\u00bbh5&#8243; line_reveal_by_space_text_effect=\u00bbdefault\u00bb content_alignment=\u00bbdefault\u00bb mobile_content_alignment=\u00bbinherit\u00bb link_target=\u00bb_self\u00bb text_content=\u00bbSOCIALES\u00bb font_size=\u00bb2vh\u00bb]\n[\/split_line_heading][vc_column_text max_width=\u00bb150&#8243;]fomentan la influencia o participaci\u00f3n social[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb top_padding=\u00bb5%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb5%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb top_padding_tablet=\u00bb0&#8243; constrain_group_3=\u00bbyes\u00bb bottom_padding_tablet=\u00bb0&#8243; left_padding_tablet=\u00bb0&#8243; constrain_group_4=\u00bbyes\u00bb right_padding_tablet=\u00bb0&#8243; top_padding_phone=\u00bb0&#8243; constrain_group_5=\u00bbyes\u00bb bottom_padding_phone=\u00bb0&#8243; left_padding_phone=\u00bb0&#8243; constrain_group_6=\u00bbyes\u00bb right_padding_phone=\u00bb0&#8243; text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner translate_x=\u00bb40%\u00bb translate_x_tablet=\u00bb0&#8243; translate_x_phone=\u00bb0&#8243; column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/5&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbadvanced\u00bb gradient_type=\u00bbdefault\u00bb][split_line_heading animation_type=\u00bbline-reveal-by-space\u00bb font_style=\u00bbh5&#8243; line_reveal_by_space_text_effect=\u00bbdefault\u00bb content_alignment=\u00bbdefault\u00bb mobile_content_alignment=\u00bbinherit\u00bb link_target=\u00bb_self\u00bb font_size=\u00bb3vh\u00bb]\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bb0px\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb4\/5&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][split_line_heading animation_type=\u00bbline-reveal-by-space\u00bb font_style=\u00bbh5&#8243; line_reveal_by_space_text_effect=\u00bbdefault\u00bb content_alignment=\u00bbdefault\u00bb mobile_content_alignment=\u00bbinherit\u00bb link_target=\u00bb_self\u00bb text_content=\u00bbOPORTUNOS\u00bb font_size=\u00bb2vh\u00bb]\n[\/split_line_heading][vc_column_text max_width=\u00bb150&#8243;]Generan una emoci\u00f3n personal positiva y urgente<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb top_padding=\u00bb5%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb5%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb top_padding_tablet=\u00bb0&#8243; constrain_group_3=\u00bbyes\u00bb bottom_padding_tablet=\u00bb0&#8243; left_padding_tablet=\u00bb0&#8243; right_padding_tablet=\u00bb0&#8243; top_padding_phone=\u00bb0&#8243; constrain_group_5=\u00bbyes\u00bb bottom_padding_phone=\u00bb0&#8243; left_padding_phone=\u00bb0&#8243; constrain_group_6=\u00bbyes\u00bb right_padding_phone=\u00bb0&#8243; text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner translate_x=\u00bb40%\u00bb translate_x_tablet=\u00bb0&#8243; translate_x_phone=\u00bb0&#8243; column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/5&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbadvanced\u00bb gradient_type=\u00bbdefault\u00bb][split_line_heading animation_type=\u00bbline-reveal-by-space\u00bb font_style=\u00bbh5&#8243; line_reveal_by_space_text_effect=\u00bbdefault\u00bb content_alignment=\u00bbdefault\u00bb mobile_content_alignment=\u00bbinherit\u00bb link_target=\u00bb_self\u00bb font_size=\u00bb3vh\u00bb]\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bb0px\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb4\/5&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][split_line_heading animation_type=\u00bbline-reveal-by-space\u00bb font_style=\u00bbh5&#8243; line_reveal_by_space_text_effect=\u00bbdefault\u00bb content_alignment=\u00bbdefault\u00bb mobile_content_alignment=\u00bbinherit\u00bb link_target=\u00bb_self\u00bb text_content=\u00bbPERSPICACES\u00bb font_size=\u00bb2vh\u00bb]\n[\/split_line_heading][vc_column_text max_width=\u00bb150&#8243;]frecen claridad e impacto<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; 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