{"id":8462,"date":"2021-03-08T17:41:59","date_gmt":"2021-03-08T17:41:59","guid":{"rendered":"https:\/\/www.oldsurfer.com\/?p=8462"},"modified":"2025-08-15T23:39:13","modified_gmt":"2025-08-16T05:39:13","slug":"thankyou2020-2","status":"publish","type":"post","link":"https:\/\/oldsurfer.com\/es\/thankyou2020-2\/","title":{"rendered":"THANK YOU 2020"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]Thank You 2020<\/em><\/p>\n

Empez\u00f3 el a\u00f1o con la OMS calificando el COVID-19 como pandemia. Nos enfrent\u00e1bamos al a\u00f1o m\u00e1s dif\u00edcil que nos tocar\u00eda vivir, pero no por ello nos \u00edbamos a rendir. Existimos para liberar la sostenibilidad que vive latente en los negocios y marcas, ese es nuestro prop\u00f3sito. Nos pusimos en marcha para ayudar m\u00e1s que nunca a nuestros clientes en esta situaci\u00f3n tan delicada y nosotros, como empresa, tambi\u00e9n aportar nuestro granito de arena.[\/vc_column_text][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb30″][vc_video link=\u00bbhttps:\/\/vimeo.com\/496110473″][vc_column_text]Granjazul<\/strong>
\nwww.granjazul.com
\n<\/em>
\nApoyados por la https:\/\/www.un.org\/es\/ nos pusimos manos a la obra e iniciamos el camino hacia la sostenibilidad y una econom\u00eda circular.<\/p>\n

Transformamos el sue\u00f1o de uno de los productores de huevos m\u00e1s grandes de Centroam\u00e9rica en un objetivo, el de llegar al hambre cero en Guatemala cumpliendo con el ODS 2 de la ONU. Donaron m\u00e1s de 100 mil huevos a zonas vulnerables y afectadas por la pandemia. Y donde el acceso era m\u00e1s complicado, se hizo la entrega en helic\u00f3pteros para asegurar que llegara la comida a los que m\u00e1s lo necesitaban.<\/p>\n

Bonafont<\/strong>
\nwww.bonafont.com
\n<\/em><\/p>\n

En M\u00e9xico de la mano de Bonafont, lanzamos una campa\u00f1a que alentaba el apoyo entre mujeres bajo el concepto \u201c Ligeras y juntas, podemos\u201d.<\/p>\n

Seguimos con la reconstrucci\u00f3n del lugar de las mujeres en la historia de M\u00e9xico, con una campa\u00f1a digital para el lanzamiento de 32 etiquetas en homenaje a 32 mujeres mexicanas que pocos recordaban a pesar de que ellas lo dieron todo.
\nCorrimos la carrera de mujeres m\u00e1s grande del mundo para luchar y tratar de erradicar la violencia de g\u00e9nero que sufren las mujeres. Y aunque la pandemia hizo que no se pudiera correr de manera f\u00edsica, una vez m\u00e1s nos transformamos y la corrimos online dando voz, visibilidad y cumpliendo con el ODS 5 de la ONU.<\/p>\n

Dicen que las peleas no se abandonan y nosotros lo creemos. Por eso, seguimos una vez m\u00e1s, esta vez, creando la primera campa\u00f1a de Bonafont en apoyo a la diversidad en el d\u00eda del orgullo gay, bajo el hashtag #Aliger\u00e9monosDeEtiquetas y lanzando un producto sin etiquetas, sin prejuicios, libres y cumpliendo con el ODS 10 de la ONU.<\/p>\n

Y el COVID-19 segu\u00eda en nuestras vidas, llev\u00e1ndose por el camino todo lo que pod\u00eda y poni\u00e9ndonos a pensar c\u00f3mo pod\u00edamos ayudar. De ah\u00ed naci\u00f3 la campa\u00f1a de donaci\u00f3n de agua, gel antibacterial, m\u00e1scaras y cubrebocas con Bonafont, al mismo tiempo que ofrec\u00edamos tips de salud mental, meditaciones y actividades para no bajar la guardia en redes sociales. Todo esto bajo el lema \u201cUnidos hacemos un M\u00e9xico m\u00e1s fuerte\u201d y cumpliendo con el ODS 3 de la ONU.<\/p>\n

Tambi\u00e9n quisimos estar ah\u00ed con hechos y palabras de apoyo para los h\u00e9roes de esta pandemia, los m\u00e9dicos, enfermeros y personal sanitario en general, haci\u00e9ndoles llegar mensajes de fuerza y agradecimiento a trav\u00e9s de las botellas de Bonafont.
\nManteniendo nuestra fuerza, tambi\u00e9n trabajamos para que otros no perdieran el trabajo y sus fuentes de ingresos. Junto a Juizzy y con la campa\u00f1a #LaRutaDelTacoDesdeCasa, ayudamos a las peque\u00f1as taquer\u00edas para que no cerrar\u00e1n sus puertas por la pandemia e incluso, logramos que muchas aumentaran sus ventas.<\/p>\n

El COVID-19 segu\u00eda acechando de diferentes maneras y con el aval de la ONU, junto con Bonafont, quisimos visibilizar el problema del aumento de la violencia de g\u00e9nero durante el confinamiento. Creamos el hashtag #NoEst\u00e1sSola y facilitamos un tel\u00e9fono de contacto para que todas las mujeres que lo necesitaran pudieran llamar. Y como el tiempo pasaba y no todas las personas se pod\u00edan quedar en casa, lanzamos una nueva campa\u00f1a bajo el concepto \u201cAvanzamos protegidos por dentro y por fuera\u201d, para que nada nos quitara la sonrisa.
\nDe ah\u00ed naci\u00f3 #SmileWithYourEyes, una campa\u00f1a que presentamos a la ONU en la que la sonrisa era con los ojos y de la que se hicieron eco algunos de nuestros clientes y otras marcas que se sumaron en el camino.
\nTenemos claro que el 2020 no fue un a\u00f1o nada f\u00e1cil pero no hemos perdido ni un momento las ganas ni la energ\u00eda de seguir adelante.<\/p>\n

Humanity web<\/strong><\/p>\n

Realizamos el lanzamiento del sitio Humanity web, que adem\u00e1s de la salud f\u00edsica, tiene como objetivo cuidar tambi\u00e9n de la salud que viene del bienestar y el equilibrio.
\nEl 2020 fue una prueba para todos y en Old Surfer lo transformamos en algo muy especial porque tambi\u00e9n dimos voz a los que no la tienen. Creamos #WeWereFish para el d\u00eda mundial de los oc\u00e9anos, convirti\u00e9ndose en un caso viral a las pocas horas de lanzamiento, y en medios 100% org\u00e1nicos.<\/p>\n

Creamos conciencia, fuimos tendencia, impulsamos cambios, llevamos ayuda, descubrimos oportunidades y unimos intereses de un lado con necesidades del otro.
\nPodemos estar orgullosos de lo que logramos durante el 2020 porque aunque tambi\u00e9n nos ha tocado despedirnos de seres queridos los recordaremos siempre. Nos hemos afianzado como equipo y especialistas en los asuntos de sostenibilidad m\u00e1s complejos.
\nEn el que fue sin duda el a\u00f1o m\u00e1s dif\u00edcil, podemos decir con orgullo que hemos cumplido con nuestro prop\u00f3sito. Old Surfer.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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