{"id":9956,"date":"2021-09-02T16:52:14","date_gmt":"2021-09-02T21:52:14","guid":{"rendered":"https:\/\/www.oldsurfer.com\/?p=9956"},"modified":"2025-10-20T10:38:09","modified_gmt":"2025-10-20T16:38:09","slug":"el-cine-puede-ser-sostenible","status":"publish","type":"post","link":"https:\/\/oldsurfer.com\/es\/el-cine-puede-ser-sostenible\/","title":{"rendered":"EL CINE PUEDE SER SOSTENIBLE"},"content":{"rendered":"[vc_row type=\u00bbfull_width_background\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb0%\u00bb bottom_padding=\u00bb7%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb id=\u00bbsave-time\u00bb row_name=\u00bbSave Time\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bb\u00bb gradient_type=\u00bbdefault\u00bb][vc_column column_padding=\u00bbpadding-1-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbfade-in-from-bottom\u00bb animation_easing=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]La conciencia ambiental se ha ido incrementando a\u00f1o tras a\u00f1o hasta convertirse en una preocupaci\u00f3n social, y todos los sectores industriales han emprendido -o comienzan a emprender- la b\u00fasqueda de modelos productivos m\u00e1s sostenibles para dejar la menor huella posible en el planeta.<\/p>\n<p>Quiz\u00e1s no haga falta explicar por qu\u00e9 los sectores relacionados con la electricidad, la alimentaci\u00f3n o el transporte deben adoptar m\u00e9todos m\u00e1s sostenibles y tampoco hay que pensarlo mucho cuando hablamos de empresas textiles, cosm\u00e9ticas, tecnol\u00f3gicas o automotrices. Pero hay otras donde esta explicaci\u00f3n no resulta tan evidente y un claro ejemplo de ello es la industria cinematogr\u00e1fica.[\/vc_column_text][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb20&#8243;][image_with_animation image_url=\u00bb9966&#8243; image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb animation_easing=\u00bbdefault\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bbcenter\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb20&#8243;][vc_column_text css=\u00bb.vc_custom_1630619307809{margin-top: 30px !important;}\u00bb]La demanda de series y pel\u00edculas es cada vez mayor, lo que hace que la industria cinematogr\u00e1fica puede convertirse en un excelente canal para transmitir mensajes sobre conductas sostenibles y generar conciencia en la poblaci\u00f3n. De hecho, en publicidad, las marcas comienzan a exigir ciertos criterios de sostenibilidad en sus rodajes. Y en algunos pa\u00edses, incluso, ya existen t\u00e9cnicos en sostenibilidad cuya labor es asesorar a los productores para que los rodajes sean m\u00e1s verdes. \u00bfC\u00f3mo? Reduciendo el consumo el\u00e9ctrico, reciclando decorados, optimizando los transportes durante un rodaje, eliminando los pl\u00e1sticos de un solo uso.[\/vc_column_text][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb20&#8243;][image_with_animation image_url=\u00bb9958&#8243; image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb animation_easing=\u00bbdefault\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bbcenter\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb20&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=\u00bb.vc_custom_1630619395678{margin-top: 30px !important;}\u00bb]En Espa\u00f1a uno de los grandes referentes de esta nueva \u201cola verde\u201d cinematogr\u00e1fica es <strong>Another Way Film Festival, <\/strong>una iniciativa de la asociaci\u00f3n sin \u00e1nimos de lucro <strong>Another Way<\/strong>, creada para informar, educar y sensibilizar acerca de la crisis clim\u00e1tica a trav\u00e9s de la cultura; en especial, del cine. Como agentes de cambio, desde Old Surfer apoyamos y fomentamos la actividad de este gran equipo que trabaja de manera alineada con los <strong>ODS 12<\/strong>(Producci\u00f3n y consumo responsable), <strong>13<\/strong> (Acci\u00f3n por el clima) y <strong>17<\/strong> (Alianzas para lograr los objetivos) de la <strong>Agenda 2030 de la ONU<\/strong> para la construcci\u00f3n de un mundo mejor.<\/p>\n<p>&nbsp;<\/p>\n<p>Adem\u00e1s de proyectar pel\u00edculas relacionadas con el desarrollo sostenible, el festival ofrece ciclos formativos para directores preocupados por el medio ambiente, charlas, talleres y concursos. <u><a href=\"https:\/\/www.anotherwayff.com\/\"><strong><em>\u00a1Con\u00f3celos!<\/em> <\/strong><\/a>\u00a0<\/u>Y disfruta de la 7\u00ba edici\u00f3n del festival de cine sobre progreso sostenible del 21 al 28 de octubre 2021.[\/vc_column_text][image_with_animation image_url=\u00bb9964&#8243; image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb animation_easing=\u00bbdefault\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bbcenter\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00bbfull_width_background\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb0%\u00bb bottom_padding=\u00bb7%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb&#8230;<\/p>\n","protected":false},"author":6,"featured_media":9961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[183,181,180,182],"class_list":{"0":"post-9956","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sostenibilidad","8":"tag-another-way-film-festival-es","9":"tag-progressive-film-festival","10":"tag-sustainable","11":"tag-united-nations"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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