Client
DANONE
Deliverables
  • Strategy
  • Digital
  • Social Media
  • Content

BONAFONT / PRIDE

Old Surfer was chosen to create this groundbreaking campaign.

Challenge

Express our support for the LGTB+ community, taking into account that the brand had no history of massive communication about this.

Solution

We removed our product labels as proof and example of our commitment to remove labels that divide us on diversity issues.

RESULTS

1

First brand step in the territory of the right to diversity

100

Organic content

3

Million of users reached
Look Inside

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