The first egg with the UN seal deserves recognition.
Suddenly a wave takes us to Guatemala and from there we begin to create a new wave with one of our clients, one that fills our stomachs and hearts.
A bit of context: Guatemala faces two serious problems that determines its present and blocks its future. On one hand, it is one of the countries most affected by climate change at a global level and on the other, there is advanced child malnutrition. Starting with this reality and as if it was in a superhero movie, Granjazul appears – a poultry company that more than 50 years ago imagined a 100% Guatemalan farm that is capable of producing the freshest and highest quality eggs.
Today, exceeding that dream, Granjazul is determined to work for more: to achieve zero hunger in Guatemala and we have what we need to achieve it. Granjazul is already on the sustainable path of solutions using a process where everything is recycled and regenerated to create an egg enriched with Iron, Zinc, Selenium, Vitamins A and D, in order to deliver the most complete and healthy solution naturally. It is something that can only be achieved by beginning with the nutritious care and feeding of chickens, before they begin to produce eggs.
With such a powerful egg and a brand that dared to dream, the Old Surfer team developed with Granjazul a strong strategy of a sustainable circular economy, thus sealing our commitment in three key pillars to help solve the problems of Guatemala which are malnutrition and climate change. The three pillars of the SDG objectives according to the UN are: first and most important is Zero Hunger involving human and animal nutrition. The second is Health and Wellbeing and the third is Responsible Consumption and Production.
Thanks to actions throughout the production chain and under the highest international quality standards, we can proudly say that we are the most important and healthy source of protein in Central America and we are supported by the UN global pact.
Of course, being the first egg with the seal of the UN global pact is already a prize but it deserves to be news. An achievement like this leads us to believe that Granjazul deserves recognition as an agent of change in the next Latin America Green Awards. We will present this case of sustainability as an example of revolutionary work in the industry. The case will be presented to a jury of specialists in the Communication category, which focuses on SDG 2 Zero Hunger and SDG 12 Responsible Consumption and Production.
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