Skip to main content

OUR

METHODO-

LOGIES

Making a real impact can be difficult to achieve. We have created a set of proprietaries methodologies to give specific, structured, and proven solutions to our clients.

GREEN STORYDOING
Web Old surfer Green Blue Storydoing

GREEN &
BLUE STORYDOING

Building credibility is one of the greatest challenges of our time. With our Green Storydoing methodology, we go beyond storytelling and develop ideas that transform sustainability into action. Because the real challenge is not to tell the story, but to create it.

5 aspects of Green & Blue Storydoing

01
Identify the tension

Find the imminent tension within the category that the brand can resolve.

02
Humanize the solution

Create a tangible, relatable, and human solution that easily connects with the consumer and aligns with the brand’s purpose.

03
Build credibility

Establish credibility by partnering with an organization or expert with strong sustainability credentials to support the initiative.

04
Establish leadership

Create a powerful and clear headline to define and communicate the project.

05
Amplify exposure

Give the project visibility to expand its reach and strengthen its credibility.

NUDGE

Based on Economic Sciences, we create a model capable of designing sustainable behaviors without changing beliefs or using the reward-punishment conditioning. Our Nudge methodology, inspired by a Nobel Prize work, can design positive consumer behavior.

Successful
nudges are:
EASY

Frictionless

ATRACTIVOS

despiertan emociones positivas

SOCIALES

fomentan la influencia o participación social

OPORTUNOS

Generan una emoción personal positiva y urgente

PERSPICACES

frecen claridad e impacto

ANTI GREENWASHING

Green marketing shouldn’t be a headache. At Old Surfer, we’ve developed a consulting methodology to help companies navigate the new anti-greenwashing legislation and build a solid strategic foundation for brands to successfully embrace sustainability.

Our method helps align sustainable corporate practices with the brand’s purpose and communication platforms, generating coherent and credible actions and green claims for the end consumer — ensuring that brands remain relevant and, above all, continue to sell.