Find the imminent tension within the category that the brand can resolve.
OUR
METHODO-
LOGIES
Making a real impact can be difficult to achieve. We have created a set of proprietaries methodologies to give specific, structured, and proven solutions to our clients.
GREEN &
BLUE STORYDOING
Building credibility is one of the greatest challenges of our time. With our Green Storydoing methodology, we go beyond storytelling and develop ideas that transform sustainability into action. Because the real challenge is not to tell the story, but to create it.
5 aspects of Green & Blue Storydoing
01
Identify the tension
02
Humanize the solution
Create a tangible, relatable, and human solution that easily connects with the consumer and aligns with the brand’s purpose.
03
Build credibility
Establish credibility by partnering with an organization or expert with strong sustainability credentials to support the initiative.
04
Establish leadership
Create a powerful and clear headline to define and communicate the project.
05
Amplify exposure
Give the project visibility to expand its reach and strengthen its credibility.
NUDGE
Based on Economic Sciences, we create a model capable of designing sustainable behaviors without changing beliefs or using the reward-punishment conditioning. Our Nudge methodology, inspired by a Nobel Prize work, can design positive consumer behavior.
Successful
nudges are:
EASY
Frictionless
ATRACTIVOS
despiertan emociones positivas
SOCIALES
fomentan la influencia o participación social
OPORTUNOS
Generan una emoción personal positiva y urgente
PERSPICACES
frecen claridad e impacto
ANTI GREENWASHING
Green marketing shouldn’t be a headache. At Old Surfer, we’ve developed a consulting methodology to help companies navigate the new anti-greenwashing legislation and build a solid strategic foundation for brands to successfully embrace sustainability.
Our method helps align sustainable corporate practices with the brand’s purpose and communication platforms, generating coherent and credible actions and green claims for the end consumer — ensuring that brands remain relevant and, above all, continue to sell.
