At Old Surfer we exist to unlock the latent sustainability in brands and businesses, a purpose that is beginning to generate rewards. As agents of change, we are proud and committed to being involved with a media company like Forbes, and even more so for achieving it with the most comprehensive global research on consumer behavior and the UN’s sustainable development goals. Yes, we created a new wave that reached Forbes, a space in direct relationship with our audience, an audience that today has the enormous responsibility of leading sustainable change.