CHOOSE EUROPE
HELSINKI, STOCKHOLM, COPENHAGEN, BERLIN, AMSTERDAM, FRANKFURT, PARIS, MUNICH, VIENNA, ZURICH, LYON, BARCELONA
Problem:
To this day and in its broadest sense, Europe is a traditional cultural destination. As a region, Europe is far from the usual business markets such as the USA and the East, especially China. It is even more complicated when the objective is to attract a target as complex as the C-Suite; CEO’s looking for investment opportunities in already consolidated markets that represent a safe investment in the medium and long term.
Insight:
Europe has a favorable ecosystem for sustainability in business. It has technological vanguards, ideals and practices of gender equality, cultural diversity, promotion of clean energy, education and excellent human talent for development converge. It has everything that is needed for positive change, for sustainable progress. It is a region with the necessary ingredients to become a current and future “promised land” on Earth.
Solution:
Through the concept “The New World Is Here. Choose Europe” we reveal Europe as an exceptional place for attracting investment, with a balance between human and natural resources, between progress and sustainability. It is not necessary to go to outer space to find favorable conditions for a new beginning, nor to travel to Mars or discover water on other planets, rather, it is enough to turn our gaze to our planet and specifically to Europe. “The New World Is Here” is a concept that brings together 14 of Europe’s major cities and proposes a much shorter journey, a journey towards the convergence of factors necessary for the development of present and future business.