FLAMA CIRCULAR

ESP

FLAMA CIRCULAR_2

Problem:

By 2028, the surf market is expected to reach $4.8 billion, and this is where the problem and great paradox arise.”Just as surfing is a sport in full contact with nature and surfers are often seen as environmentalists, the truth is, this hasn’t been the case for years. All the materials we use for our sport, which some call a lifestyle, are made from petroleum-based, toxic, polluting products, or ones that are hard to recycle at the end of their life cycle…” Sergi Galanó Muñoz. FLAMASURF FOUNDER.

Insight:

RE-THINKING THE SURF INDUSTRY, an industry that has been repeating unsustainable practices for over 70 years, is not easy, but it’s urgent and necessary. We need to rethink in order to return to the essence of surfing by using organic, lightweight, noble, local, and non-polluting processes and materials. It’s about seeing the ocean again, like that first time, but now as part of a circular whole.

Fabricacion No Sostenible

Solution:

THE OPEN SURF MODEL. For the past 15 years, Flama Circular has been developing a type of wooden surfboard using sustainable materials, continuously innovating and adopting new materials and technologies. However, rethinking an industry requires more than just producing sustainable surfboards. To create real change, the solution is to share knowledge through an OPEN SURF model. “It’s an OPEN SURF; it’s meant for everyone to learn about these advancements, and if desired, they can be applied to the entire industry.” Xavier Rubio Franch, CEO & FOUNDER OLD SURFER. “It’s the shared knowledge that can make us evolve as a collective, specifically in surfing, and if this inspires other sectors, even better.” Sergi Galanó Muñoz. FLAMASURF FOUNDER.

flama circular_rethink5
flama circular_rethink4
flama circular_rethink3
flama circular_rethink2
flama circular_rethink1

Results:

OPEN-SURF has allowed us to spread knowledge through conferences, seminars, and workshops around the world, like the Kutxa Bilbao Surf Film Festival, with 12,000 attendees from 20 countries. OPEN-SURF at Build and Surf Cadiz, where we taught how to build boards using new sustainable lamination technologies.
OPEN-SURF in Mozambique, where we empowered young people with values and skills to restore and build boards using sustainable, locally sourced materials.
OPEN-SURF as part of THE OCEAN CONNECTIONS, the first platform connecting changemakers for the oceans with sustainable projects, including partnerships with NBA player Ömer Yurtseven, Michelin Green Star chefs, the leading sustainable tuna company in the U.S., and National Geographic researchers, among others.
FLAMA CIRCULAR impacts the entire surfing ecosystem, gaining media coverage in outlets like Forbes and building a digital community of over 8,000 highly engaged surfers! We also reach millions of people organically on social media through initiatives for OCEAN-DAY and INTERNATIONAL SURF DAY. “And all these improvements will be made public to create real change for both the industry and consumers”, by Xavier Rubio.
FLAMA CIRCULAR is an open movement that shares knowledge, multiplying its impact. It’s a sustainable wave capable of reaching every coast in the world, wherever there’s a surfer waiting for it. FLAMA CIRCULAR. RE THINKING THE SURFING INDUSTRY