DANONE
Deliverables
- PR
- Social Media Contest
- Digital Content
Challenge
In Mexico, only 1 in 10 people think of a woman when asked about the figures that made history in the country.
Solution
Through a digital campaign and PR actions, we have launched a line of 33 new Bonafont labels in tribute to 33 Mexican women who made history.
RESULTS
We have restored the place of women in Mexico’s history.
Dissemination and visibility of 33 women who gave everything for their environment, community and country.
In addition to the reach and digital participation with unpublished figures, the campaign was organically amplified by mass media.
