Ocean Connections
Problem:
Although the exact quantity of plastics in the seas is unknown, it is estimated that there are about 5-50 trillion plastic fragments, not including the pieces on the seabed or beaches. 70% of it remains on the seabed, 15% in the water column, and 15% on the surface. According to UN studies, it is believed that if there is no coordinated and urgent action, by the year 2050, there will be more plastics than fish in the water. With a problem of such magnitude, we understand that sustainability is something that cannot be achieved individually. One of the most complex challenges is connecting sustainable issues with companies, startups, and ultimately people.
Insight:
The problems of the sea begin on land, and so we understood that the great driver of sustainability is collaboration, sharing, and connecting talents and resources. Thus, the result will be greater than the sum of its parts.
Solution:
We created the first platform for the most committed world leaders to sustainable change: www.theoceanconnections.com, generating connections in favor of the oceans and their people. Inspiring by example, we launched a platform that connected Trash Peak—a startup that manufactures surfboards from plastic recovered from the ocean—with Mes Que Surf, a civil association that helps the development of children with autism through surfing. With the creation of the platform, we moved from storytelling to story-doing. Thanks to the platform and this first case, we demonstrated that when there is a large and clear objective for the common good, the next step is connection, and finally, action with real impact.
Results:
*With 100% organic reach, we surpassed 5 million impressions.
*The launch was supported by influencers on different social networks and prominent personalities such as Valentina Ferrer, Roberto Manrique, and celebrities such as Ömer Yurtseven, NBA Utah Jazz player.
*We were featured on Twitter and received coverage from media outlets such as The Independent, Yahoo News, and its Spanish version Yahoo Noticias.
*We managed to connect and enhance the sustainable goals of world leaders and their industries, integrating companies and personalities from all fields toward a shared objective: the care of our oceans and the life within them.
