Client

DANONE
VERTILUX
OTHER BRANDS

Deliverables

Strategy
Digital
Social Media
Content

Introduction

Suddenly, the world ran out of smiles due to the COVID-19 pandemic in 2020. At Old Surfer we felt we could help, and we did.
Learn about our success story, finalist among the 500 best projects in the Premios Latinomérica Verde 2021.

Challenge

According to the WHO, about a third of the world’s population suffered from depression and stress during the pandemic confinement.

Solution

#SmileWithYourEyes a concept with a simple and transformative CTA.

RESULTS

Thanks to different brand participation, massive donations were made in vulnerable areas and hospitals where our true pandemic heroes are.