DIAGEO
Deliverables
- Digital Strategy
- Social Media
- Facebook App
- Digital Experience
We Transformed A Scotch Whiskey On The Flag Of Latin Celebrations.
We challenged Old Parr’s consumers to enjoy more of their time. That’s why we created a Facebook app and a digital experience that invited users to question whether the time they spent enjoying could be greater, through “the other side of their résumé.”
![](https://oldsurfer.com/wp-content/uploads/2016/12/wave.png)
![](https://oldsurfer.com/wp-content/uploads/2019/02/reto_LOC.png)
Challenge
How to create an experience in Social Media to help the consumer find new instances of consumption with Old Parr?
Solution
We created a social media experience through an app where we take our consumers to enjoy activations in the best locales in Costa Rica.
![](https://oldsurfer.com/wp-content/uploads/2019/02/solucion_LOC.png)
RESULTS
3
We tripled the organic reach of the brand
14
People participated
2
We doubled the Facebook community of the brand in Costa Rica