DANONE
Deliverables
- Digital Strategy
- Digital Content
- Social Media
BONAFONT WOMEN’S RACE
We were able to convert into a Senate bill, women’s claims in Mexico on their safety through the largest Women’s Race in the world.
Challenge
In Mexico, 8 out of 10 women feel unsafe, so our challenge was to transform the claim of many women, into a Senate bill promoted by Bonafont.
Solution
We made women’s claim visible through the largest Women’s Race in the world, consolidating Bonafont as a women’s rights fighter brand.
RESULTS
66,920
Runners
602,000,000
Organic Impressions
150
More runners registered than previous year's edition
