RESULTS REPORT

SUSTAINABILITY AND UN SDGs 2030 FROM A CONSUMER POINT OF VIEW

Welcome to the most comprehensive global inquiry
on consumer behavior on sustainable agenda issues
according to the UN.

At Old Surfer and together with the consultancy firm Hamilton Global Intelligence and CINT, we have analyzed the opinion and vision of consumers from Europe, the United States and Latin America regarding 16 of 17 Sustainable Development Goals set by the UN on the 2030 Agenda.

SUMMARY

“Sustainability, is a complex word that is sometimes difficult for us to pronounce. However, it is one of the key concepts that mark our present and guide us to the future. But, does the consumer understand that sustainability goes beyond the issue of climate change? Are the brands that are committed to Gender Equity relevant to them? Has post-COVID-19 health and well-being become the most relevant point of the UN SDGs for them? Are brands really connecting their sustainability messages with consumers?

Xavier Rubio Franch.
CEO & Founder Old Surfer

Interviews

Discover the revelations here of a global study made with 5,000 consumer interviews from around the world on 16 of 17 Sustainable Development Goals set by the UN in its 2030 Agenda.