DIAGEO
Deliverables
- Digital Strategy
- Digital Content
- Social Media
We Transformed The Current and Traditional, Into The Extraordinary and Digital.
Old Parr was strategically refraining from doing TV in its key markets and was looking for a way to reconnect digitally with the target through the generation of new consumption moments and stories that would connect with their consumers.
Challenge
Digitally transform the communications of the brand to attract consumers to new moments of consumption.
Solution
We created content that allowed consumers to connect emotionally with the digital environment.
