Vertilux
Deliverables
- Market research
- Strategy
- ATL campaign
- Digital Campaign
- Corporate image
Transforming the Perception from a Functional Product into an Inspirational one
Vertilux sought to relaunch its brand by taking it further. That’s why we launched a powerful digital campaign in NY, LA and Miami. A change of thought for the brand that speaks of something bigger and, more importantly, inspiration. We Inspired consumers and educated them to create spaces and environments of light, temperature, privacy, design and above all, life, through the curtains.
Challenge
Vertilux reached out to us to redesign its corporate image and create a campaign with the aim of revealing not only the new image, but also to reposition the brand from a point of view that would connect with its customers.
Solution
We redesigned the image of the brand to a much more modern and attractive look, and created a new positioning: Ideas for your space.
With this idea, we wanted to give the brand a human sense by talking about something bigger and more important than just curtains. It’s the spaces and environments that are created from its different elements: light, temperature, privacy, design.
RESULTS
175
over the objective planned for Google Display Network
2
Doubled the CTR for the Home Goods category
250
New users visited the Vertilux site daily
