DANONE
Deliverables
- Strategy
- Digital Video
- Master Graphic
- Social Media
We Transformed a Consumer Experience to Become Part of a Movement.
Bonafont wanted to launch its first alkaline water in Mexico. To do so in a transformative way, we found a human insight that inspired the execution of the campaign in digital: Eclectic millennial women do not like to be labeled, do not want to have to choose between being one thing or the other. In short, they do not have to choose in order to enjoy life and so we transformed the “or” into an “and”
Challenge
Launch the first alkaline water of Bonafont in Mexico
Solution
We created a motivating message that turned the brand into something beyond a campaign: a lifestyle.
RESULTS
22
of views in the first month
