The results went beyond our expectations, as our audience not only connected with our message, but the launch was a success in the American market.
of the times the video was activated, users finished watching it. This was a great result since our video had an average duration of 4 minutes, and this only meant one thing: we were able to connect with our audience in an emotional way. We had more than 44,000 views with only the launch video.
We had more than 44,000 views with only the launch video.
We surpassed our own target of views, ending up with 102% total views of all the videos of the campaign (planned views: 115,263 vs. actual views: 117,934).
We were able to generate more than 53% qualified leads, in a market where we had never been able to connect before.
All this with a modest budget for a market as competitive and extensive as the American one. And most importantly, the brand continues to gain recognition and positioning in the American market, making the launch of the DT-10in MAX a success.
- Digital campaign in different digital platforms such as Facebook, Google, Programmatic.
- POS materials for different exhibitions and trade shows.