Client:
US
EUROPE
WORLWIDE
Problem:
Tri Marine, one of the largest tuna companies in the world, needed to mark its differentiation against a competition with increasingly aggressive marketing efforts but without correct fishing practices, and on the other hand, reinforce its value proposition against an ecosystem very broad audience with different interests, needs and relationships.
Insight:
Not all tuna is processed the same way. It is challenging to convey the great efforts behind the correct tuna trading in a credible way.
Solution:
Having the right partner is essential. One that is known for working tirelessly in raising standards and creating best practices.