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By Sustainability

A few decades ago, cities were synonymous with urban grandiloquence and they even displayed a certain city pride in their tall buildings, wide avenues and large shopping malls.

Those were times when no one thought about incorporating environmental sustainability into urban development. Today, however, the tastes and preferences of the real estate and tourism markets demand sustainability.

What measures make a city more sustainable? What are the most widespread practices in the world?

The reduction of CO2, the transformation of public transport to electric, waste separation, recycling, the promotion of the bicycle as a means of transport, the generation of renewable energies, the creation of more green spaces, eco-tourism certifications and the regulation of plastic production are some of the most widespread measures because they have worldwide examples and models.

At Old Surfer, thanks to a great communication project, we have the possibility to work with some of the cities in Europe that are standouts in sustainability such as Helsinki, Stockholm, Copenhagen, Berlin, Amsterdam, Frankfurt, Paris, Munich, Vienna, Zurich, Lyon and Barcelona.

However, the list extends worldwide, and many more are leading the way, such as Singapore, San Francisco, New York, Tokyo, Reykjavik, Montevideo and Vancouver.

As cities move forward, the real paradigm shift will be to change our perception of and relationship with the environment at the same time. That a big city may feel like a small city. That a main avenue may be overflowing with bicycles. That a major shopping mall may be an open-air mall instead of a mega-structure.

Fortunately, these paradigms are changing in the world and in our heads. Being more sustainable means relating better to our environment, being more connected to nature and living in a more balanced way.

These cities and these measures mark the path to sustainability, which is also the path to a better future for us all.



By Old Surfer

2021 has passed and for #OldSurfer it was an unforgettable year, full of waves to celebrate.


– We started 2021 with a new client, Tri Marine, a world leader in the sustainable TUNA industry.

– We are the only agency in the world that conducted a global study on consumer behavior and sustainability, with a base of more than 5,000 interviews that generated press in media outlets such as Forbes, Adlatina, etc.

– We obtained two Bronzes in the Green Awards, the largest sustainability festival in the world, something like “the Oscars of sustainability”. The first Bronze award was with Granjazul Plus, the first egg in Central America endorsed by the UN. The second Bronze award was for the #SmileWithYourEyes case, an initiative that emerged during the pandemic and became a movement that is still active.


– We entered the European market as the integrated agency for the U.S. and Canada for the Government of Catalonia and also won the largest European positioning project for sustainable growth with the “Choose Europe” initiative. It brings together 12 of the most important cities in Europe that are leading the conversation around business and sustainability, thus becoming experts for our clients’ most important target in Europe; the C-Suite.

– For the third year in a row, we led the PR conversation on World Oceans Day, this time adding engagement with our #DolphinsForOceans campaign.

ocean day, oldsurfer

– We created a new sustainable business model through consumer behavior: The Nudge.

– We launched #SustainabilityWaves, our own cycle of interviews with change agents who will lead sustainability conversations around the world in the coming years.


– We were chosen by the International Egg Commission (IEC) to run their global #Vision365 campaign.

– We are a member of #TerraCarta, the Prince of Wales’ global initiative for companies committed to sustainable change.

Prince of wales

And although 2022 has just begun, we are already finalists with Granjazul and the first sustainable female soccer team in Guatemala and Latin America in the Green Awards in the category of Human Development / Health. Yes, we were selected from among 2,600 cases!


Let’s go all out for an even bigger 2022, because this is sustainability and everything we have lived, achieved and learned, will serve us for whatever comes our way in the future. Thank you from the entire #OldSurfer team! #SustainabilityUnlocked.

logo OldSurfer

Tri Marine + OldSurfer We are on the same ship.

By Sustainability

We are very proud to officially announce the beginning of our relationship with Tri Marine, the world leader in sustainable tuna. After competing with four US agencies, we won the opportunity to work with Tri Marine. Yes! A sustainable company both in the ocean, and in the most distant communities of the world. A true lighthouse for people like us who work day by day as agents of change.

Today we are creating a big new wave with Tri Marine, a pioneering company, which has been in the fish business since 1972, innovating and bringing together a wealth of knowledge, relationships and experience. A dedicated team of industry experts with offices around the world.

Old Surfer -the full team- is more than happy and excited to be working with a brand that believes and works in the same way as we do: “Sustainability means more than just protecting fishery resources. It is also about our communities.”

It’s not about words, it’s about actions with the highest positive impact: “Tri Marine is implementing industry-leading sustainability policies that emphasize collaboration with a range of stakeholders in the private, public and non-profit sectors.”

We are Old Surfer and yes!, they’re the perfect partner for us in order to maximize our efforts in sustainability. “Tri Marine sources and promotes responsibly caught products – those from abundant fish stocks, caught in ways that minimize ecosystem harm.”

Tri Marine’s activities include fishing, trading, processing and marketing with global offices and operations.

Welcome Tri Marine, thank you for trusting us.
Now we are on the same ship.

Old Surfer.
Sustainability Unlocked.