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By Sustainability

A few decades ago, cities were synonymous with urban grandiloquence and they even displayed a certain city pride in their tall buildings, wide avenues and large shopping malls.

Those were times when no one thought about incorporating environmental sustainability into urban development. Today, however, the tastes and preferences of the real estate and tourism markets demand sustainability.

What measures make a city more sustainable? What are the most widespread practices in the world?

The reduction of CO2, the transformation of public transport to electric, waste separation, recycling, the promotion of the bicycle as a means of transport, the generation of renewable energies, the creation of more green spaces, eco-tourism certifications and the regulation of plastic production are some of the most widespread measures because they have worldwide examples and models.

At Old Surfer, thanks to a great communication project, we have the possibility to work with some of the cities in Europe that are standouts in sustainability such as Helsinki, Stockholm, Copenhagen, Berlin, Amsterdam, Frankfurt, Paris, Munich, Vienna, Zurich, Lyon and Barcelona.

However, the list extends worldwide, and many more are leading the way, such as Singapore, San Francisco, New York, Tokyo, Reykjavik, Montevideo and Vancouver.

As cities move forward, the real paradigm shift will be to change our perception of and relationship with the environment at the same time. That a big city may feel like a small city. That a main avenue may be overflowing with bicycles. That a major shopping mall may be an open-air mall instead of a mega-structure.

Fortunately, these paradigms are changing in the world and in our heads. Being more sustainable means relating better to our environment, being more connected to nature and living in a more balanced way.

These cities and these measures mark the path to sustainability, which is also the path to a better future for us all.



By Old Surfer

2021 has passed and for #OldSurfer it was an unforgettable year, full of waves to celebrate.


– We started 2021 with a new client, Tri Marine, a world leader in the sustainable TUNA industry.

– We are the only agency in the world that conducted a global study on consumer behavior and sustainability, with a base of more than 5,000 interviews that generated press in media outlets such as Forbes, Adlatina, etc.

– We obtained two Bronzes in the Green Awards, the largest sustainability festival in the world, something like “the Oscars of sustainability”. The first Bronze award was with Granjazul Plus, the first egg in Central America endorsed by the UN. The second Bronze award was for the #SmileWithYourEyes case, an initiative that emerged during the pandemic and became a movement that is still active.


– We entered the European market as the integrated agency for the U.S. and Canada for the Government of Catalonia and also won the largest European positioning project for sustainable growth with the “Choose Europe” initiative. It brings together 12 of the most important cities in Europe that are leading the conversation around business and sustainability, thus becoming experts for our clients’ most important target in Europe; the C-Suite.

– For the third year in a row, we led the PR conversation on World Oceans Day, this time adding engagement with our #DolphinsForOceans campaign.

ocean day, oldsurfer

– We created a new sustainable business model through consumer behavior: The Nudge.

– We launched #SustainabilityWaves, our own cycle of interviews with change agents who will lead sustainability conversations around the world in the coming years.


– We were chosen by the International Egg Commission (IEC) to run their global #Vision365 campaign.

– We are a member of #TerraCarta, the Prince of Wales’ global initiative for companies committed to sustainable change.

Prince of wales

And although 2022 has just begun, we are already finalists with Granjazul and the first sustainable female soccer team in Guatemala and Latin America in the Green Awards in the category of Human Development / Health. Yes, we were selected from among 2,600 cases!


Let’s go all out for an even bigger 2022, because this is sustainability and everything we have lived, achieved and learned, will serve us for whatever comes our way in the future. Thank you from the entire #OldSurfer team! #SustainabilityUnlocked.

logo OldSurfer

The first egg with the UN seal

By Sustainability

The first egg with the UN seal deserves recognition.

Suddenly a wave takes us to Guatemala and from there we begin to create a new wave with one of our clients, one that fills our stomachs and hearts.

A bit of context: Guatemala faces two serious problems that determines its present and blocks its future. On one hand, it is one of the countries most affected by climate change at a global level and on the other, there is advanced child malnutrition. Starting with this reality and as if it was in a superhero movie, Granjazul appears – a poultry company that more than 50 years ago imagined a 100% Guatemalan farm that is capable of producing the freshest and highest quality eggs.

Granjazul Plus

Today, exceeding that dream, Granjazul is determined to work for more: to achieve zero hunger in Guatemala and we have what we need to achieve it. Granjazul is already on the sustainable path of solutions using a process where everything is recycled and regenerated to create an egg enriched with Iron, Zinc, Selenium, Vitamins A and D, in order to deliver the most complete and healthy solution naturally. It is something that can only be achieved by beginning with the nutritious care and feeding of chickens, before they begin to produce eggs.

With such a powerful egg and a brand that dared to dream, the Old Surfer team developed with Granjazul a strong strategy of a sustainable circular economy, thus sealing our commitment in three key pillars to help solve the problems of Guatemala which are malnutrition and climate change. The three pillars of the SDG objectives according to the UN are: first and most important is Zero Hunger involving human and animal nutrition. The second is Health and Wellbeing and the third is Responsible Consumption and Production.

Thanks to actions throughout the production chain and under the highest international quality standards, we can proudly say that we are the most important and healthy source of protein in Central America and we are supported by the UN global pact.

Of course, being the first egg with the seal of the UN global pact is already a prize but it deserves to be news. An achievement like this leads us to believe that Granjazul deserves recognition as an agent of change in the next Latin America Green Awards. We will present this case of sustainability as an example of revolutionary work in the industry. The case will be presented to a jury of specialists in the Communication category, which focuses on SDG 2 Zero Hunger and SDG 12 Responsible Consumption and Production.

Welcome to the Eggvolution.
Old Surfer
Sustainability unlocked
#granjazul #huevosgranjazul #laHuev

International Women’s Day

By Old Surfer

A cross with a head. You can say, with good reason, that it is a basic perception or an impulsive interpretation, but at Old-Surfer we did not see only a cross with a head in the female symbol. Yes, we know that formerly, this symbol represented the goddess Venus or Aphrodite, an allegory of beauty and love, a graphic synthesis of this attribute of the goddesses. But coming back to the present, you can see this “female” symbol everywhere: on book covers, necklaces, t-shirts, even in emojis, and always in reference to the female gender. Somethings change for the better, and today the symbol is a representation of feminism, the pride in being a woman, and the pride in sisterhood. Either way we still saw a cross with a head, we are a company that loves transformation and that is why for International Women’s Day we put legs on it.

Why legs? Because it is much more than a symbol, it expresses a movement. The idea of an International Women’s Day emerged at the beginning of the 20th century. The activists wanted to establish a special day for the fight for women’s rights worldwide, as a date to remind people of gender inequalities in society.

But in 2021 -according to the UN-, the year’s theme for International Women’s day is: “Women in leadership: Achieving an equal future in a COVID-19 world”, and “celebrates the tremendous efforts by women and girls around the world in shaping a more equal future and recovery from the COVID-19 pandemic.”

As we can see, it is a symbol that has grown throughout history and shows that it’s a living and active movement. One that advances day by day, so yeah, we think an icon like this which has become the representation of a movement, needed legs. Legs to stand up and fight for equal rights, legs to move and run for women’s rights for decision-making in all areas of life such as equal pay, equal sharing of unpaid care and domestic work, an end to all forms of violence against women and girls, and health-care services that respond to their needs. The world has made amazing advances during our history, but in the meantime according to the UN, “legal restrictions have kept 2.7 billion women from accessing the same choice of jobs as men. Less than 25% of parliamentarians were women, and one in three women experience gender-based violence”.

Let’s make 2021 count for women and girls everywhere. Let’s do it again like the last time, when at Old Surfer we contributed with our work to the digital communication of “Carrera Bonafont” the largest women’s race in the world, created by the best-selling water in Mexico to contribute -as a change agent- for equal rights for women.

Today, on International Women’s Day, we are ready to run again for equal opportunities for Mexican women, and for women from all over the world. Today, we want to promote our efforts for the movement and share with you a new empowering perception for this gender symbol. As G.D Anderson said, “Feminism is not about making women strong, it is about changing the world’s perception of that strength.”

#8M #IWD2021#WomensDay8march